Glitter Bombs Hockey Club

Glitter Bombs Hockey Club is a recreational ice hockey team that plays in the local beer league. Their focus is on community, inclusivity, and fun, but they maintain a competitive spirit on the ice. The team wants to create a brand that captures the joy of the game, the camaraderie of a beer league team, and a sense of excitement and pride. The branding needs to be a blend of playful and edgy, appealing to both players and fans while also promoting merchandise for casual wear.

Branding Objective

• Team Spirit & Patriotism: The team is rooted in the community, with players and fans sharing a sense of pride. The branding should reflect that sense of belonging and support.


• Target Audience: Being in a recreational league, the branding must be lighthearted and approachable. It should evoke a sense of fun without compromising the team's competitiveness.


• Visual Inspirations: Beer league logos often contain humor, bold imagery, and references to pop-culture. This coupled with a representation of the classic U.S. military motif was the intention.


• Merchandise Appeal: The designs must translate well onto team uniforms and merchandise (e.g., jerseys, hoodies, caps), appealing to both players and fans for everyday wear

Primary Logo - GB Initials

The primary logo is a font treatment of the team’s initials, G and B. Visual references were inspired by classic sports league/bar signage with a nod to the fictional Boston sports bar Cheers.

Secondary Logo - Unicorn Mascot Badge

The secondary logo features a badge that represents the team’s mascot, a unicorn. A symbol of uniqueness, power, and a hint of magic!

Team Uniform Design

• A bold yet neutral blue as the primary jersey color.


• Deep, vibrant red outlines and traditional hockey jersey stripes.


• Bright white offering a clean, crisp contrast to the stronger colors completing the tri-color design.


• The unicorn mascot badge appearing on both shoulders.


• Blue socks with complementing red and white stripes, and helmets with the GB logo on the side.

Merchandise

The merchandise design extends the team’s branding into everyday wear, making it desirable not just for players but also for fans and the broader community. The design needed to be bold enough to stand out while being fun and wearable outside of games.

Hoodies and T-Shirts: The GB initials is the focus, with the Glitter Bombs text appearing as a secondary detail, either on the sleeves or lower back.

Caps and Beanies: Simple, clean designs with either the full GB logo or just the unicorn badge, offering a choice between subtle and statement pieces.

Accessories: Items like scarves, keychains, and stickers featuring the GB logo allowing fans to show support in more casual ways.

Conclusion

The Glitter Bombs Hockey Club’s branding will embodies the perfect mix of team spirit, competitive energy, and fun, making them stand-outs in the league while creating a visual identity that players and fans alike can proudly support. The combination of bold, dynamic logos, exciting colors, and approachable design elements ensures that both the team’s presence on the ice and in the community continues to grow.